CREATING NEW FOODS THE PRODUCT DEVELOPER'S GUIDE

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Home Contents About the book About the authors Preface 1. The product development project in the company 2. The organisation of the product development project 3. Product strategy development: idea generation and screening 4. Product strategy development: product concepts and design specifications 5. Product design and process development 6. Product commercialisation 7. Product launch and evaluation 8. Summary: bringing it together 8.10 Textbooks in product development Index of Examples & Problems Useful links Feedback (email link)

CHAPTER 6 PRODUCT COMMERCIALISATION Read or print this Chapter as a single document: CreatingNewFoodsCh6.swf (157 KB) This is a FlashPaper file - to view it you need the free Adobe Flash Player Click the FlashPaper icon above to view the Chapter in your browser, or right-click the underlined file name ("Save Target As") to save the file to your local disk. To print, click on the "Print" button () on the Macromedia FLASHPAPER toolbar. 6.1 Introduction 6.2 Outcomes and activities in product commercialisation 6.3 Knowledge required for the marketing plan 6.4 The marketing plan 6.5 Knowledge required for the production plan 6.6 The production plan 6.7 Knowledge required for the financial plan 6.8 The financial plan 6.9 The pre-launch trial 6.10 Overall operational plan 6.11 Financial analysis 6.12 Summary 6.13 Suggested readings Examples and Problems in this Chapter: Case Study 6: Consumer Expectations of the Food Industry Examples 6.1 Low-calorie chicken hotpot Think Breaks 6.1 Outcomes from product commercialisation: marketing plan objectives 6.2 Knowledge required for the marketing plan: customer information 6.3 Knowledge required for the marketing plan: market channel and distribution 6.4 Knowledge required for the marketing plan: pricing 6.5 Knowledge required for the marketing plan: promotion 6.6 A marketing plan: low-calorie chicken hotpot 6.7 Marketing plan: differences with innovation level 6.8 Knowledge required for the production plan: processing and manufacturing 6.9 The production plan: fruit drink powder Project Break 6 Project 6: Splash: Water in a Bottle

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Creating New Foods. The Product Developer's Guide. Copyright © Chartered Inst. of Environmental Health. Web Edition published by NZIFST (Inc.)