CREATING NEW FOODS THE PRODUCT DEVELOPER'S GUIDE

Home > Product Strategy Development: Product Concepts & Design Specifications   this page

Home Contents About the book About the authors Preface 1. The product development project in the company 2. The organisation of the product development project 3. Product strategy development: idea generation and screening 4. Product strategy development: product concepts and design specifications 5. Product design and process development 6. Product commercialisation 7. Product launch and evaluation 8. Summary: bringing it together 8.10 Textbooks in product development Index of Examples & Problems Useful links Feedback (email link)

CHAPTER 4 PRODUCT STRATEGY DEVELOPMENT: PRODUCT CONCEPTS AND PRODUCT DESIGN SPECIFICATIONS Read or print this Chapter as a single document: CreatingNewFoodsCh4.swf (130 KB) This is a FlashPaper file - to view it you need the free Adobe Flash Player Click the FlashPaper icon above to view the Chapter in your browser, or right-click the underlined file name ("Save Target As") to save the file to your local disk. To print, click on the "Print" button () on the Macromedia FLASHPAPER toolbar. 4.1 Introduction 4.2 Product idea concept development 4.3 Product concept building 4.4 Product concept evaluation 4.5 Product concept engineering 4.6 Product design specifications 4.7 Summary 4.10 Suggested readings Examples and Problems in this Chapter: Case study 4: Consumers' Desires for Change in Denmark Examples 4.1 Development of product idea concept 4.2 The building of a product profile for orange juice 4.3 Product design specifications: vegetarian sausages Think Breaks 4.1 Evolution of the product proposition: outside input 4.2 Development of a product idea concept: chocolate bar 4.3 Building a product profile: orange juice 4.4 Product concept evaluation: snacking products 4.5 Product concept engineering: snacking products 4.6 Product design specifications: sign off Project Break 4 Project 4: The New Era for Dried Vegetables

INTRODUCTION Back to the top

Creating New Foods. The Product Developer's Guide. Copyright © Chartered Inst. of Environmental Health. Web Edition published by NZIFST (Inc.)