CREATING NEW FOODS THE PRODUCT DEVELOPER'S GUIDE

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Home Contents About the book About the authors Preface 1. The product development project in the company 2. The organisation of the product development project 3. Product strategy development: idea generation and screening 4. Product strategy development: product concepts and design specifications 5. Product design and process development 6. Product commercialisation 7. Product launch and evaluation 8. Summary: bringing it together 8.10 Textbooks in product development Index of Examples & Problems Useful links Feedback (email link)

CHAPTER 1 THE PRODUCT DEVELOPMENT PROJECT IN THE COMPANY Read or print this Chapter as a single document: CreatingNewFoodsCh 1.swf (122 KB) This is a FlashPaper file - to view it you need the free Adobe Flash Player Click the FlashPaper icon above to view the Chapter in your browser, or right-click the underlined file name ("Save Target As") to save the file to your local disk. To print, click on the "Print" button () on the Macromedia FLASHPAPER toolbar. 1.1 Introduction 1.2 The Product Development Process 1.3 Stage 1: product strategy development 1.4 Stage 2: product design and process development 1.5 Stage 3: product commercialisation 1.6 Stage 4: product launch and evaluation 1.7 Variations in the Product Development Process 1.8 Summary 1.9 Suggested readings Examples and Problems in this Chapter: Case study 1: McDonald's: Can it Regain its Golden Touch? Think Breaks 1.1 Product innovation and company culture 1.2 The Product Development Process: knowledge required 1.3 Product strategies: new products from McDonald's 1.4 Product design: design methods in food product development 1.5 Product commercialisation: coordination of resources and project timing 1.6 Product launch: PD methods for large and small numbers of new products launched per annum Project Break 1 Project 1: Frozen bakery snacks

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Creating New Foods. The Product Developer's Guide. Copyright © Chartered Inst. of Environmental Health. Web Edition published by NZIFST (Inc.)